"We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that.”
At REEL, we believe shopping consciously is one of the first steps we can all take in tackling climate change. Making better choices for the planet - when done collectively - can have amazing results.
We want to inspire our customers to ride sustainably, replacing frequent journeys with an emission-free alternative. But of course, it doesn’t stop there. The first is choosing to replace the car with a REEL scooter; the second is us committing to planting five trees for every scooter sold in our REEL forest - helping you choose a more sustainable brand and a greener future!
Why are we planting trees?
It seems like a pretty small scale thing, right? But recent studies have found that tree-planting has a ‘mind-blowing potential’ in tackling climate change, with scientists estimating that a worldwide planting programme could remove two-thirds of all the emissions caused by human activities.
Since human civilizations began, around 11,700 years ago, the number of trees on earth has gone down by 46% - that’s why it’s so important we replant the trees we've lost over the years and revive the lungs of our planet!
We’re not doing this alone. We’ve partnered with the world-renowned Ecologi, who has been helping thousands of businesses (and people) offset their carbon footprint by growing forests from all around the globe.
Where will your trees be planted?
Ecologi work in partnership with The Eden Reforestation Projects to plant millions of trees each month - support global tree-planting, sustainable energy and carbon reduction schemes, whilst providing millions of hours of work for local communities. They are the leaders in responsible reforestation, having planted nearly 300 million trees!
The incredible work is being carried out in Madagascar, helping to reforest the island.