We're all about change.

At Ride REEL, we're striving to make a difference in the world of urban travel. Founded on the idea of greener alternatives, we wanted to be a part of positive change.

We wanted to create a travel solution that signifies change and inspires others to do so. So REEL came to life as a way to offer a range of bold, striking electric scooters to help others make that choice and stand out from the crowd.

We want to inspire our customers to ride sustainably, replacing frequent journeys with an emission-free alternative. But of course, it doesn’t stop there. The first is choosing to replace your car with a REEL scooter; the second is us committing to planting 5 trees for every scooter sold in our REEL forest - helping you choose a more sustainable brand and a greener future! 


Man With Electric Scooter

So why ride REEL?

At REEL, we aim to offer quality products and services to our customers that are greener and meet all your needs.

We're passionate about customer service

We're proud to be a Climate Positive Workforce.

We'll never compromise on the protection of our planet

We're constantly learning and evolving to bring about better products

Girl with REEL Scooter

We'll ride with you.

We'll offer you the best information and guidance for you when choosing an electric scooter.

We'll provide a 12 month warranty that covers original factory defects in material and workmanship. We'll also provide you with a 6 month warranty on your scooter battery. You can read our warranty policy here.

Breakdowns are rare, but can be frustrating. That's why we also offer in house servicing and repairs to help you keep you on two wheels all year round. If you'd like to know more about our annual service or simply need a repair you can get in touch here.

Are you ready to ride REEL?

Meet the team.


Marketing Exec


Purchasing Manager


Customer Operations Exec


Commercial Operations Manager


Junior Developer


Head of Operations






Marketing Exec